Silverts and IZ Adaptive launch Easterseals partnership

Silverts Adaptive Clothing and Footwear and IZ Adaptive have partnered with Easterseals to raise money and awareness for disability services across the U.S. and Canada. Starting in July, shoppers on both brands’ websites can round up purchases at checkout to support Easterseals programs.

Why it matters: - The partnership links adaptive apparel with disability services, expanding support beyond products and into fundraising for programs that serve people with disabilities, older adults, veterans and their families. - The checkout-roundup model gives shoppers a direct way to support accessibility and inclusion in the U.S. and Canada. - The collaboration could help normalize adaptive fashion as part of everyday disability support, not just a niche retail category.

What happened: - Silverts Adaptive Clothing and Footwear and IZ Adaptive announced a new partnership with Easterseals as an Official Charity Partner. - The launch begins in July 2026. - Customers shopping on Silverts.com and IZadaptive.com can round up purchases at checkout. - Proceeds will support Easterseals programs and services across the United States and Canada.

The details: - Silverts described itself as North America’s leading adaptive apparel brand. - IZ Adaptive is part of the Silverts portfolio after being added in 2025. - The brands said the partnership is intended to support dignity, independence and confidence for people with disabilities. - Josh Norris, president and CEO of Silverts, said the partnership extends the company’s mission into the communities it serves. - Kendra Davenport, president and CEO of Easterseals, said adaptive clothing supports independence, self-expression and confidence. - Rob Eatough, CEO of Easter Seals Canada, said the collaboration is an opportunity to expand impact and create more ways for consumers to support accessibility and inclusion. - Easterseals’ U.S. network serves people with disabilities, older adults, veterans and their families. - Easter Seals Canada says it is the country’s largest local provider of programs, services and issues leadership for the disability community.

Between the lines: - The partnership blends retail, nonprofit fundraising and disability advocacy in a single consumer action at checkout. - Silverts and IZ Adaptive are positioning adaptive clothing as part of a broader ecosystem of independence and community support. - The announcement suggests both sides see room for longer-term collaboration beyond the initial launch.

What's next: - The July rollout is the first phase of a broader collaboration between the organizations. - More initiatives, programs and partnership announcements are planned for the coming months. - Easterseals and the apparel brands will use the partnership to broaden awareness and encourage consumer participation. - Silverts says it has spent 96 years designing adaptive clothing and footwear for people with disabilities and mobility challenges. - Easter Seals Canada says it has worked since 1922 to build a more inclusive and accessible society.