Adam wa Mishmish launches first U.S. tour across six cities

Arabic-language preschool brand Adam wa Mishmish is bringing its music and characters to six U.S. cities starting Sept. 19, with stops in New York, Washington, Boston, New Jersey, Michigan and Chicago. The tour is designed to reach Arabic-speaking families in the U.S. while supporting the company’s broader expansion and a nonprofit partnership in Gaza relief awareness.

Why it matters: - Adam wa Mishmish is taking an Arabic-language preschool brand from screens to live family events in the U.S. for the first time. - The tour targets Arabic-speaking families in America, a audience the company sees as underserved in children’s entertainment. - The run also doubles as a brand-building push as Adam wa Mishmish prepares for U.S. expansion and a possible fundraising round. - The company will use the tour to raise awareness for HEAL Palestine, a nonprofit focused on children and families affected by the Gaza humanitarian crisis.

What happened: - Adam wa Mishmish announced its first-ever six-city U.S. live-action music tour. - The tour starts Sept. 19, 2026, and runs through Oct. 4, 2026. - The tour brings the voices behind the series and Waheed the Dinosaur to family audiences. - The experience centers on music, storytelling and Arabic-language culture. - The cities are New York, Washington, Boston, Clifton, Dearborn and Chicago.

The details: - New York stop: Sept. 19, 2026, at The People's Forum, 11:00 a.m.–12:30 p.m. More information. - Washington stop: Sept. 20, 2026, venue to be determined, 11:00 a.m.–12:30 p.m. - Boston stop: Sept. 26, 2026, at Malik Academy, 3:00 p.m. More information. - Clifton, N.J., stop: Sept. 27, 2026, at PACC, 3:00–5:00 p.m. More information. - Dearborn, Mich., stop: Oct. 3, 2026, venue to be determined, 3:00 p.m. - Chicago stop: Oct. 4, 2026, at Madison Street Theater, 3:00 p.m. More information. - Adam wa Mishmish has more than 1.1 million YouTube subscribers and more than 120 million views. - The brand reaches more than one million households across the GCC, the wider Arab world and the global diaspora. - The company began as a music-driven animated educational series. - Its offerings now include music, story, live performance and virtual parent-and-me classes. - The founders created the characters after their son Adam and their cat Mishmish. - The company is led by Hend Baghdady, Luma Aladnani, Lina Aladnani, Ibrahim Taha and Lutfi Zayed. - The company expects several milestones over the next 18 months, including U.S. expansion, a planned Series A round and continued work on a narrative TV series. - The narrative series is targeted for a late 2027 or early 2028 premiere. - HEAL Palestine was founded in January 2024 in response to the Gaza humanitarian crisis.

Between the lines: - The tour is a test of whether a digital-first Arabic-language kids brand can convert online reach into in-person demand in the U.S. - The company is leaning on live performance to deepen ties with diaspora families and extend its cultural footprint. - The planned TV series and fundraising timeline suggest Adam wa Mishmish is moving from niche success toward a broader commercial growth phase.

What's next: - Adam wa Mishmish will open the tour in New York on Sept. 19 and move through five additional U.S. markets by Oct. 4. - The company says the tour will continue building awareness ahead of its U.S. expansion and other planned milestones. - Families and community partners at tour stops will also see messaging tied to HEAL Palestine's work.